IP strategy

Many business owners invest considerable resources in developing and establishing new products as well as securing their existing market positions. A business may develop a technical innovation, capture more market share with a new brand or achieve great sales with a new product or design. Many, however, forget to make sure they have the exclusive right to such inventions, trademarks or designs. Sadly, many more people lack a clear strategy for securing and exploiting rights to the intangible assets they have created. Intellectual property rights often represent the major part of a company’s assets, but only a fraction of Norwegian and Nordic companies have created an IP-based strategy based on the business plan.

Having an IP strategy means that a business has clarified its approach to the identification, protection and management of intangible assets, as well as exploitation and enforcement of intellectual property rights. An IP strategy should also provide guidelines for any competition and risk analyses, which should be carried out to ensure market share and economic growth. At Bryn Aarflot we have extensive technical, legal and commercial experience and help out clients to identify the IP strategy that best fits their long-term goals.