Travel, Sports and Leisure

Industry Players

Finding the right IPR strategy, will largely depend on whether you are offering travel and adventure services or, for example, producing sports equipment. For some players, branding and building a trademark are the way to differentiate themselves, while others engage in innovative development of products and/or technology. The players in the industry may have different challenges and needs, but the goal is almost certainly the same; ensuring a long-term competitive advantage, which will almost always involve intangible assets.

Why are intellectual property rights important?

In an industry which is associated with free time, recreation and pleasure it is vital to distinguish your goods or services from those of your competitors and benefit from all the positive associations and goodwill created. This is particularly true if your business depends on just selling experiences.
Whether you have a valuable brand, new, patentable technology, or valuable know-how and expertise, protecting your intangible assets is crucial. In the sports equipment market, we have seen an increasing number of conflicts relating to innovative and patentable technology. This underlines the importance of being aware of IPR during product and technology development.

How can we help?

Bryn Aarflot has the tools and skills needed to identify, protect and enforce your intangible assets. We develop a strategy tailored to your particular challenges and needs, and are happy to play an active role in these processes if desired. We have worked for many years with major players in the travel industry, as well as in the sports sector, for producers, dealers and distributors. We have a keen knowledge of a variety of industry-specific issues.