Digital marketing and Social Media

Industry Players

Digital marketing is particularly relevant for design, media and advertising agencies. However, legal issues related to digital marketing affect all businesses involved in marketing via the Internet. The IPR challenges in digital marketing are as diverse and numerous as the different players, but common to all of them is the wish to communicate a message digitally.

Why are intellectual property rights important?

The Internet and IPR, or intellectual property rights, are closely linked. Sharing a message through a blog, for example, usually involves images and text. The image may be subject to copyright, the text font may be licensed, the publishing program itself may be patented and the products being marketed may be trademark registered. A number of other legal regulations also apply such as the Marketing Control Act, which regulates the composition of the advertisement. Legislators have been slow to keep up with the rapid developments within digital marketing. As the laws do not adequately regulate this area, there is an even greater need for knowledge and expertise in interpreting the law.

Digitalized marketing means there is an increased need for clarification, protection and enforcement of your own innovations and intellectual property rights. The first step is to ensure that your own innovation, product or brand does not infringe any existing rights. You then need to assess how to best protect your rights, so that you are free to invest in the development of your solutions and brands.

How can we help?

We have many years’ experience at Bryn Aarflot of working in interdisciplinary teams and advising all types of business clients on their intellectual property rights, in a wide range of sectors, of all types and sizes. We have provided legal advice and support to a number of influencers, advertisers and marketers. Bryn Aarflot offers a rare combination of legal and technical competence. We can help with anything from questions about IP strategy and possible patenting or rights infringements to enforcement and dispute resolution. Our international experience and impressive worldwide network means we offer an international perspective. We can also help protect your intellectual property rights outside of Norway.